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DIGITAL HIJACK (1996)

between march 31 and july 31 1996, etoy.SOFTWARE-AGENTS automatically infiltrated the world wide web's global search engines (lycos, infoseek, altavista, etc.) by placing over a thousand designated keywords (porsche, startrek, bondage, selbstmord, censorship, fassbinder, etc.) within the top 10 rankings, thereby setting up a trap for net travelers and technology tourists. with this action, etoy demonstrated the «space» behind the popular interfaces of the world wide web. they took control of the systematic illusion of net-quests for information.

the weak points of the internet and the twilight zone of the medium formed the location of the action. search-servers were transformed into a stage: etoy.UNDERGROUND FEEDING THE INFO-SPIDERS !

Original hijack.org Website

etoy.com twisting values since 1994