CHINA MISSION / NAMOC BEIJING CHINA 2008
不朽的使命——石棺 / MISSION ETERNITY SARCOPHAGUS
etoy oparates from Beijing during June 2008 by invitation of the National Art Museum of China (NAMOC). We share cultural value in China. Specific action to implement the propagation of the etoy.BRAND include:
- Sending four agents to China for the full duration of the show with the objective to maximize the interaction with local art consumers, officials, farmers, expatriates, lamas, children, chuppies, and internet entrepreneurs.
- Providing public access to Timothy Leary's digital and mortal remains inside the SARCOPHAGUS at the gates of NAMOC.
- Running workshops at local universities and art spaces.
- Networking with Chinese partners to access local markets during activities organized by Pro Helvetia and Presence Switzerland, as well as establishing new trading platforms for the etoy.CONTAINER logistics department.
- Design and co-produce new MISSION ETERNITY elements with local artists, see below. From day two in China, local designers and etoy.AGENTS started to work together.
First results materialize before and at the opening on June 9, 2008: To adapt MISSION ETERNITY to the Chinese market and build on a corporate tradition (etoy.FIZZLE), etoy trades intangible assets for a new currency: The etoy.AFTERLIFE-CERTIFICATE (below) is designed to light up the boundary between life and death: inspired by an old Chinese tradition of using fire to transfer assets to the dead (hell bank notes). etoy collaborated with young graphic design talent (Ruan Qianrui) to create the first note (beta version) equivalent to 1/1000 of an etoy.SHARE. With each certificate, a part of the etoy.BRAND goes up in smoke.
share with the living & burn for the dead
PRESS
SYNTETIC TIMES (chinese version) (pdf)
SYNTETIC TIMES (englisch version) (pdf)
chinavisual.com (pdf)
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