New research on containers

"The humble shipping container is a powerful antidote to economic pessimism and fears of slowing innovation. Although only a simple metal box, it has transformed global trade. In fact, new research suggests that the container has been more of a driver of globalisation than all trade agreements in the past 50 years taken together."

May 2013, The Economist (link to article, and read the growth statistics by Bernhofen et al. 2013!)

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OSSI groundstation 1 in the art collection now

hello hojun and crew,
dear sylvie, agents, partners, researchers,
sweet shareholders and collectors,

i'm verry happy and proud to announce another important step for the etoy.ART-COLLECTION:
our open source satellite initiative (OSSI) groundstation arrived in zurich!

thanks for the fantastic setup video hojun

thanks sylvie and HG for transfer from seoul.

we look forward to receive (and one day send) signals!

the deal is made / the take-off ramp in russia is getting prepared:
-> (the carrier)
->the agreement:

SCIENCE IS FANTASY! as hojun said


more info:

Am 05.12.11 07:07, schrieb hojun song:

here is the link for setting up OSSI GS-1

it's HD 720p quality.

if you want to use the video in exhibition i'll send you the original.

thank you,


2011/11/7 etoy.HG ******>:
Hi Hojun,

Hope this message finds you well, it's been a long time!

I have good news for you: Sylvie Reinhard (CCed) is going to be in
Seoul  Nov 25 - Dec 3, scouting for exciting projects for a next LIFT
event in Korea - and she volunteered to  bring the etoy.OSSI receiver
backpack to its new home in Switzerland!

You'll certainly agree with me that this is a good opportunity to
finalize a step in the `cultural value exchange` we initiated back in
Gwangju. If you're around or can make sure Sylvie gets the piece:
please do get in touch with her!

And do let us know what you're up to, too! :)

Sending kind regards,

-- // twisting values since 1994

etoy and Ouest-Lumière, Paris 11e arr.

etoy.HAEFLIGER and Yann Toma, president of Ouest-Lumière, in the company's downtown Paris underground shelter last night.

The etoy.EUROPE branch is preparing the launch of a virtual conference series with art firm luminaries! Stay tuned.


Conversation with Yann Toma

excerpt from a longer communication to be published by Art&Flux:

Yann Toma (Chairman of Ouest-Lumière): Tu suggères une intensification de nos relations d'entreprise. Comment envisage-tu aujourd'hui la relation entre deux entreprises critiques?

agent HAEFLIGER: Absolutely yes! I believe the continued exchange of knowledge and experience between critical companies is of great value to both partners. In business terms, synergies are clearly visible: both companies face growing markets, under-informed clients and critics, blissfully ignorant public institutions, disintegrated and chaotic supply chains, high price fluctuations in global end-customer and secondary markets, and a social environment that still views critical companies all too often with an old-left myopia for cutting-edge technology and an outright phobia of capitalist institutions. In artistic terms, the exchange covers production methods, working routines, critical thinking and continued struggles to keep a team running, and most of all the organizational challenges that are so critical to solve in order for the art production to rely on a solid fundament of communication and risk management and sharing.


Die HIRN-lein collection

directly from the etoy.ART-COLLECTION: anrufbeantworter-kunst aus den 90er jahren !

digitally remastered for the show "PRONTO! ueber Telefonie" at plugin basel
03.09.2009 bis 08.11.2009 With: !Mediengruppe Bitnik (CH), Heath Bunting (UK), CADA (PT), Christian Croft/Andrew Schneider (USA), Fabio Gramazio/Martin Kubli/Daniel Udatny/Michel Zai (CH), Graham Harwood/Richard Wright/Matsuko Yokokoji (UK), Crispin Jones/IDEO (UK), Christian Marclay (USA), Lisa Parks (USA), Unsworn Industries (SE)

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Synthetic Times - etoy's favorites

etoy picked a few favorites from the current Synthetic Times show at the National Art Museum of China in four relevant but arguable categories:


all agents agree on this one

Sissel Tolaas' wall with the scent of 11 men under fear. By introducing this "new media" the artist opens up a totally new space for both: deep intellectual reflection at the base of human communications as well as a strong and ultra direct sensual experience. For the etoy.AGENTS this is one of the best and most radical artworks ever. Unfortunately in Beijing Tolaas is not presented in its own separate room which would be necessary to unfold the full potential of this excellent example of:

A) ART IN BETWEEN: super abstract on the visual level, totally intangible in its essence and ultra concrete (REAL - NO FAKE!) on the technical / scientific layer.
B) INTERACTION: people have to rub the wall in order to release the scent (intangible art that you have to touch to release. No mouse / No screen. No visible interface ->just perfect).
C) THE PERVERSION OF THE NATURAL: while smelling is part of our fundamental navigation system it almost always remains undercover and subliminal - as long as a sent is not too penetrating... the fear of 11 men is certainly very penetrating!

... as with every good artwork there are hundreds of other levels that can be discussed... find out yourself! but control your instincts when consuming FEAR11.
and stop breathing when walking by more than 10 times a day! (And don't rub the walls before you had breakfast!!!)


agent haefliger suggests blendid - a collective that built a human-sized scanner that would take anyone's picture and display it on the scan surface seconds after the exposure. It works perfectly fine as tested by museum guards a million times ;-) etoy loves this and takes it as a proof of quality if museum staff gets involved... even if some of the artists dont like it.

agent zai loves Rafael Lozano-Hemmer's work very much. Easy to access, clear but still complex and very unique.

exenomo set up an ego shooter that allows you to shoot random household items out into the green field and create fantastic noise to go with it.


agent haefliger voted for mw2mw, by their own account, built a beautiful wall that sucks in flickr images and blends them beautifully. Possibly as much beauty as art can take.

agent zai prefers Anthony McCall's Light Installation You and I, Horizontal III because it looks so simple and is so complex / advanced at the same time. People love to stare into the light of the projector which turns the work into a masterpiece of bidirectional art. The audience becomes part of the intangible sculpture while the picture on the wall is great - but only one part of the essence. wherever you look inside this system: beauty, intellectual challenge and art history blink back. brilliant!!!

Invest in art today: it's probably the only value investment today with a clear buy and a straight face!

share model adopted

people are adopting our share model. what about an "aktientasch"?



Legen Sie Ihr Geld künstlerisch wertvoll und finanziell lukrativ an - mit den selbst gestalteten Aktien von Christoph Schlingensief, John Bock, Daniel Richter (bereits ausverkauft), Katarzyna Kozyra und Antje Majewski! Diese fünf Künstler haben extra für den Volkspalast in unterschiedlicher Stückzahl besondere Aktien entworfen, um die Durchführung des Projekts Volkspalast zu unterstützen. Der Erlös aus dem Verkauf der Volkspalastaktien fließt in das knappe Budget der Zwischennutzung ein und trägt dazu bei, diese als Gesamtprojekt bis zum Ende durchführen zu können.

Die Aktien werden in Auflagen von 20 bis 200 Stück zugunsten des Volkspalasts verkauft - erwerbbar entweder telefonisch im Büro des Volkspalasts in den Sophiensælen unter 030 - 278 900 54 oder per Email:

Die Aktie von Antje Majewski ist aus der Idee entstanden, Geld zu gestalten, das eigentlich gar kein Geld ist. - So wie die Aktien eigentlich gar keine Aktien sind. Für ihre Gestaltung verwendete Majewski das Münzmaterial Gold, Silber und Kupfer, um damit symbolisch das Erscheinungsbild des Palasts wiederzugeben: angegriffen und oxidiert. Auch tragen die Münz-Aktien das leicht unterschiedlich gestaltete Kreissymbol des Palasts in sich: In ihrer Mitte befindet sich eine mit Ölfarbe bunt betupfte 1. Die Aktien von Antje Majewski erhalten Sie in Graphiken auf 20x20 cm Platten aus:
2x "Gold" (Stahl+Blattgold) je 500€
3x "Silber" (Alu) je 400€
3x Kupfer je 300€
in den Materialien Blattgold, Ölfarbe, Graphit, Alu, Stahl, Kupfer.

Die Aktie von Katarzyna Kozyra ist eine photographisch gestaltete Holzplatte, erhältlich in der Größe 15 x 30 cm (ungefähr DIN A 4). In einer Auflage von 50 Stück sind sie gegen einen Preis von 50 € erhältlich.


found on:


etoy.PAINSTATION, die exakten maße sind:

79 x 96 x 100 (Tiefe x Breite x Höhe)
die schmale seite hat einen eckradius von 3cm.
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volker & tilman from FUR turned an etoy.TANK-CAMP into a huge PAINTOY.


the art of pain


etoy.PAINSTATION (Nr. 2 of 5)


Next1-10/12 twisting values since 1994    

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