M∞ TAMATAR at Virtual Identities, CCC Strozzina Florence

A new breed of M∞ TAMATAR was exposed to the public on the occasion of the virtual identities exhibition opening at CCC Strozzina last week. The 16 spheres charged with content from M∞ TESTPILOT Timothy Leary are part of a carefully curated exhibition that deals with various aspects of a contemporary online self. The works shown reflect on recent developments in matters of privacy, transparency and the unlimited exposure of true personal data. See also the post `Opening Identita Virtuali` for more details.

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General Meeting of etoy.CORPORATION SA

Distinguished Shareholders!

etoy invites you to the fifth annual meeting of etoy.CORPORATION SA.

When: June 12, 15.00-17.00
Where: etoy.TANKS - Raeffelstr. 30, 8045 Zurich, Switzerland.

Agenda items:
1. Welcome by the president
2. Update by agent ZAI about etoy's investments and activities
3. Presentation of the financial figures for the year 2010
4. Presentation of the budget 2011
5. Discharge of the board
6. Election of the board: agents GRAMAZIO, MONOROM, ZAI, and HAEFLIGER (pr.)
7. Varia

Please submit any questions or discussion items before May 27 directly to the president ( The financial report and the statement of the auditor will be available to shareholders on site.

IMPORTANT: If you cannot attend the meeting you may delegate your voting rights to another shareholder. If you wish to do so, please forward your written consent to a shareholder of your choice before the meeting. etoy will count the voting rights present before the start of the meeting.

etoy invites you to a drink and a special tour of the etoy.TANKS following the annual meeting.
for etoy

Purpose of etoy.CORPORATION SA, registered in Zug, Switzerland,
Register of Commerce CH-
"etoy is art and invests all resources in the production of more art. The firm represents the core and code of the corporate sculpture, and controls, protects, promotes, and exploits the cultural substance (intellectual property) and the etoy.ART-COLLECTION. etoy intends to reinvest all financial earnings in art"



Opening IDENTITA VIRTUALI / VIRTUAL IDENTITIES - Giov. 19.05.2011 - h. 19.00

Fondazione Palazzo Strozzi
is pleased to invite you to the opening of the exhibition of the
Centre for Contemporary Culture Strozzina

VIRTUAL IDENTITIES Thursday 19 May 2011 at 7 pm

Centre for Contemporary Culture Strozzina
Palazzo Strozzi, Piazza Strozzi, Firenze

Artists: Evan Baden, Christopher Baker, Natalie Bookchin, Robbie Cooper, etoy.CORPORATION, Nicholas Felton, Les liens invisibles, Chris Oakley, Sociable Media Group, Michael Wolf

This exhibition enquires how digital culture is redefining the characteristics and boundaries of our identity, both personal and collective. Always being available and interacting with smartphones or sharing personal thoughts or experiences through social networks are elements common to the lives of most people today. In today’s communication society, one seems to exist only if traceable online and in the constant flow of information.
Works and installations by international artists trigger a reflection on the new relationship between man and technology under the guise of the “virtual identity” with which we increasingly confront reality, at times without even realizing it.

Scholarly Committee:
Antonio Glessi, Roberto Simanowski, Franziska Nori, Christiane Feser

Exhibition hours:
20 May-17 July 2011
Tuesday-Sunday 10.00-20.00 / free Thursdays 18.00-23.00

Info: /
Tel. +39 055 2645155



With its long term project MISSION ETERNITY, etoy explores life after death. We all know that we leave behind mortal remains and a massive body of information. Etoy exploits computer technology to store and process these human remains forever to discuss and learn more about memorial culture, data storage, conservation and loss, life and death.

At the beginning of the workshop etoy provides a 1-2h introduction into etoy's work and into conceptual and technical aspects behind the project MISSION ETERNITY.

At the highly interactive MISSION ETERNITY STOWAWAY WORKSHOP one or more etoy.AGENTS (depending on scale and number of participants) invite and guide humans (age 5 to +99) on an eternal trip through space and time... they will assist each person to design and construct a MINI ARCANUM CAPSULE - a unique data collection of 32MB that, at the end of the day, will be inserted into the MISSION ETERNITY STOWAWAY STORAGE. The system tries to keep the data alive forever by endless copy processes in the social network of MISSION ETERNITY ANGELS (currently 1132 people who donate a part of their free hard disk space to the mission). Each ARCANUM CAPSULE contains digital traces of one individual: voice samples, ECG recordings, drawings, ASCII notes, photos, official documents or any other data that can be stored in open formats. The special kind of (self-)portrait is an artistic approach to learn more about electronic memory culture: collecting, sellecting, storing, passing on or forgetting information. At the same time it is a tool to investigate afterlife, the most virtual of all worlds. ARCANUM CAPSULES will travel time and space forever after the death of each passenger.

The MINIMUM length of the workshop is 4 hours: 1 hr. introduction and 3 hrs. working with participants (max. 25 people).
For more information on etoy.CORPORATION and MISSION ETERNITY, please refer to and

WHAT DO PEOPLE HAVE TO BRING TO THE WORKSHOP: participants should bring whatever they want to put into their personal MINI ARCANUM CAPSULE (a compact digital data collection of about 32 MB). i.e. childhood images, documents, love letters, favorite books, (children) drawings, technical manuals of devices they use, family album, plans of their house, songs (as mp3 files), packages of the food they eat, cash register slips of last week, their trash of the day before  E!T!C! etoy is totally open to handle the most crazy data. the more the participants prepare and think about their concepts the more intense/interesting the workshop.

Participants who have a laptop should bring it.

Disclaimer: MISSION ETERNITY is an artistic venture that is highly questionable and requires open minded test pilots.

1-4/4 twisting values since 1994