emergency exit meets fire marshall's code now

hebeschiebetuer and big window for tank17 arrived from hungary today. etoy.TANK-PLANT BINZ is 0.75t more heavy. management wellnes level is expected to increase by 17.667%. etoy.STOCK went up 0.1% today. market is still open: place your bids!

MOST IMPORTANT: after another construction session next week (after the opening of the show IM ANFANG WAR DAS WORT / this sunday) we will be fully compatible with zurich's fire and rescue regulations.


POLLINARIA - Unleaded arte contemporanea

(Video on

Gaetano Carboni, director of Pollinaria is introducing and presenting the project - a venture at the intersection of art, science and organic farming. The footage includes short statements from agents etoy.MAJA and etoy.POL, shot during etoy's STOWAWAY workshop in spring.

Another fellow artist that gets mentioned in the documentary is Nikola Uzunovski, who was an artist in residence in Pollinaria in 2008. During his residency, he worked on `My Sunshine`, a project aiming at the creation of artificial sunbeams in order to carry light to solitary and shadowy places. He is currently exhibiting at the venice biennale.

(video courtesy of / Francesca Referza)


Michael Jackson / Timothy Leary eternity meeting scheduled for 8pm

According to latest arcanum capsule rumors MISSION ETERNITY TESTPILOT Timothy Leary will personally welcome Mr. Jackson around 8PM CET to connect to the sarcophagus in Heiligkreuz/Entlebuch. The two controversial mega pioneers of the information age are supposed to conduct special research on the relationship between the living and the dead.

(Peter Pan, Never Never Land, from Michael Jackson private collection)


NEWS: transfer of etoy.ZAI from ECAL to ZHdK / etoy announces shared leadership model

etoy.ZAI transforms: he steps down as etoy.CEO and leaves his position as a professor for Media & Interaction Design at ECAL - University of Art and Design in Lausanne - to enter new academic challenge in the city of Zurich and to explore a new organizational model with etoy.CORPORATION.

Quote ZAI: "At the etoy.CORPORATION general meeting of last Saturday (6.6.2009) I announced that I will not be available for another term as etoy.CEO. My responsibility as chief executive officer will officially end on 16.8.2009 at the GM of etoy.VENTURE association, the annual meeting of etoy.AGENTS in Heiligkreuz/Entlebuch. The GM will be part of the art exhibition: "IM ANFANG WAR DAS WORT" and takes place on the top of a Swiss mountain: I want to push change to the outer limits: last week I served my last day at ECAL after 7 years in Lausanne and today accepted an exciting offer from Stephan Trüby, the new head of the Postgraduate Studies MAS Scenography at Zuercher Hochschule der Kuenste. The Institute for Design and Technology at ZHdK with its excellent team of international scenographers, curators, architects, neurologists and historians opens up perfect perspectives for me and my work. etoy remains my main interest and occupation.


CALL FOR APPLICATIONS: German and/or English speaking students with artistic or theoretical background can apply for the master’s program that merges and expands the fields of exhibition design, stage design, digital architecture, urban intervention and media culture. DEADLINE: 27.6.2009! Local and international students are wanted. INFO and TARGET GROUP:


DETAILS: After ZAI's announcement the board of etoy.CORPORATION S.A. asked the management team consisting of core agents MONOROM, HAEFLIGER and ZAI to assume shared leadership of the art group for the next period of 12 months. The roles of CEO, CFO and CTO will be consolidated to cut overhead and increase artistic / academic output.

ZAI: "...after 13 years on the admin bridge of the etoy I am hungry to question corporate art and to test-drive the next form of shared authorship far away from the naive illusion of the genius artist. Collaboration remains in the center of my interest. The organizational sculpture must evolve."

It's in the code and logic of etoy to reconfigure values and leadership behavior: the group started in 1994 as a controversial street gang on the information superhighway, failed as boy group in 1995, then morphed into a monster that reached its peek (and imploded) 1998 in San Francisco - but survived the blast to surprise the world with its denial to sell the domain for the highest price ever offered for an internet art work (TOYWAR). Once identified as successful hacktivists and the good guys online, etoy totally redefined itself one more time to open up its identity, assets and potential to much more artists and fans: within the years that followed more than 20 active etoy.AGENTS and 200 investors joined the art group (a registered shareholder company) and turned etoy into a distributed community of engineers, craftsmen, intellectuals, supporters and co-owners who code, weld, bend, study, increase and own the corporate sculpture etoy.CORPORATION.

Unique and often intangible works such as the long term project MISSION ETERNITY ( are the consequence of this strategy.

Sharing remains the most relevant attribute of the current version of etoy. That's the reason why the core product - from an economic perspective - remains the etoy.SHARE: people who want to join, change, observe, archive or posses etoy must share risk and resources. There is no excuse or detour: participants must co-own etoy and not stay detached spectators or innocent collectors. That's how etoy pushes its work further and it's the way etoy finances costly digital art outside of conventional markets.

Despite world wide crisis, distrust in stocks and the fashionable damnation of shareholder value among trendy culture consumers etoy underlines the mechanism of sharing as a fundamental principle that must be discussed beyond black and white thinking or simple radical chic.

etoy.AGENTS started as immature pirates and remain punks. They work, look and talk like shy office clerks, mysterious nerds, highly charged construction workers, calm researchers, architects on the edge of physical reality or spurious salesmen. etoy.AGENTS are artists that constantly cross the line. They all have dirty hands and long term plans: subversion of established code and the search for adequate art.


-> July 5, 2009 opening of the show "im anfang war das wort" Heiligkreuz / Entlebuch / Switzerland
-> August 15, 2009 GM etoy.VENTURE association (etoy.AGENTS)
-> August 16, 2009 public workshop MISSION ETERNITY STOWAWAYS
Info and registration:


Artists Heiligkreuz

Vernissage Ausstellung "im anfang war das wort" in Heiligkreuz/LU

Sonntag, 5. Juli 2009, 13.30 Uhr
Schüür Heiligkreuz
Dr. Peter Studer, Publizist, Präsident Schweiz. Kunstverein
Musikalische Begleitung
Gruppe Hans Kennel, Alphorn

Wilma Benz Wolhusen  
Patricia Bucher Berlin  
Anton Egloff Luzern
etoy Zürich, Berlin, Wien,
Cambridge und Beijing
Monika Feucht Luzern Biografie
Edith Flückiger Luzern  
Johannes Gees Zürich
René Gisler Luzern
Heini Gut Stans  
Alex Hanimann St.Gallen Aargauer Kunsthaus
Thomas Heini Willisau  
Beat Mazenauer
und Anna Luchs / Urs Hofer
Matthias Gommel
Martina Haitz
Jan Zappe
Roger Schnyder Luzern  
Peter Stobbe St.Gallen
Stockwerk 7 Luzern  

Mission Eternity Sarcophagus dropped at Heiligkreuz

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1-6/6 twisting values since 1994