Swiss night

Dante Martinelli, Swiss ambassador to China praised the ongoing collaboration between China and Switzerland in the cultural sector. etoy.HAEFLIGER tirelessly serving etoy.PRESS-PACKAGES to interested journalists. Gorgeous Charlotte dealing something with Zai. Cocoons that translate user generated videos into poetic sculptures by Jeffrey Huang. And the etoy.BUDDHAMACHINE for instant mental balance - an indispensable gadget for our China agents.

Bundles of certificates

The first etoy.AFTERLIFE-CERTIFICATES arrived in time for the opening. The certificates explore the connecting threads between the here and the beyond: if assets can be transfered to afterlife, then etoy can share cultural value and ownership with the dead. This represents a significant extension of the ownership structure of etoy.CORPORATION.

FRED and ZAI with the crisp certificates - and one of the first visitors entering the tunnel that leads into the SARCOPHAGUS.

Synthetic Times opening

The Synthetic Times exhibition officialy started today: smiling for the camera are special-agent.FRED and agent.MONOROM. Besides the really impressively concentrated compilation of media art works even bearing some off-site suprises like Stelarc's third ear.

etoy at the National Art Museum of China in Beijing

Toys leave China in containers, etoy enters China with a container: The SARCOPHAGUS opens its gates this Monday, June 9 at the National Art Museum of China (NAMOC) in Beijing. The community of the living and the dead woos for the Chinese and unpacks Timothy Leary only steps from the Forbidden City. After weeks of construction, the NAMOC opens SYNTHETIC TIMES, a global media art group show curated by Zhang Ga in collaboration with TATE London, MOMA New York, Eybeam, and Pro Helvetia.

To adapt MISSION ETERNITY to the Chinese market and build on a corporate tradition (etoy.FIZZLE), etoy trades intangible assets for a new currency: The etoy.AFTERLIFE-CERTIFICATE (pictured below) is designed to light up the boundary between life and death. Inspired by an old Chinese tradition of using fire to transfer assets to the dead (hell bank notes), etoy collaborated with young graphic design talent 阮千瑞 (Ruan Qianrui) to create the first note (beta v.01) equivalent to 1/1000 of an etoy.SHARE. With each certificate, a part of the etoy.BRAND goes up in smoke.

Opening: June 9, 5 p.m.
Exhibition: National Art Museum of China (NAMOC)
No. 1 Wusi Street Dongcheng District, Beijing 100010 P.R.China
Jun 10, 2008 -July 3, 2008

Share with the living and burn for the dead
中国团队 /your agents in Beijing

Special thanks to Pro Helvetia (the Swiss Art Council) for support!
Comments (2)  Permalink

pre opening frenzy

First of all, I want one of those straw hats. The great yellow wall took some work. The lady in bronze weathered the stress unaffected. The fish swim in a bar top aquarium. Seriously.

Chinese press on MISSION ETERNITY

MISSION ETERNITY in the Chinese press  [google translate] [google translate]


Specialagent etoy.FRED - 刘嘉 Liu Jia (first pic, right) did an excellent job negotiating the best quotes for our gadget demands. Early in the evening, housewives gathering in public for gymnastic exercises and fun in front of namoc.

Normative operation, civilized construction

Comments (1)  Permalink

Arrived in Beijing

Wangfujing Hotel and the `dos colegas' bar
Prev11-19/19 twisting values since 1994