etoy at the National Art Museum of China in Beijing

Toys leave China in containers, etoy enters China with a container: The SARCOPHAGUS opens its gates this Monday, June 9 at the National Art Museum of China (NAMOC) in Beijing. The community of the living and the dead woos for the Chinese and unpacks Timothy Leary only steps from the Forbidden City. After weeks of construction, the NAMOC opens SYNTHETIC TIMES, a global media art group show curated by Zhang Ga in collaboration with TATE London, MOMA New York, Eybeam, and Pro Helvetia.

To adapt MISSION ETERNITY to the Chinese market and build on a corporate tradition (etoy.FIZZLE), etoy trades intangible assets for a new currency: The etoy.AFTERLIFE-CERTIFICATE (pictured below) is designed to light up the boundary between life and death. Inspired by an old Chinese tradition of using fire to transfer assets to the dead (hell bank notes), etoy collaborated with young graphic design talent 阮千瑞 (Ruan Qianrui) to create the first note (beta v.01) equivalent to 1/1000 of an etoy.SHARE. With each certificate, a part of the etoy.BRAND goes up in smoke.

Opening: June 9, 5 p.m.
Exhibition: National Art Museum of China (NAMOC)
No. 1 Wusi Street Dongcheng District, Beijing 100010 P.R.China
Jun 10, 2008 -July 3, 2008

Share with the living and burn for the dead
中国团队 /your agents in Beijing

Special thanks to Pro Helvetia (the Swiss Art Council) for support!
Comments (2)  Permalink


etoy.VINCENT @ 09.06.2008 22:29 CET
just noticed on the linked wikipedia article:

Although in Western eyes hell bank notes may look like toys or superstitious items, there are considerations concerning the use of Hell Bank Notes that some Chinese people take seriously.

It is not advised to give a hell bank note to a living person as a gift (even as a joke); it is often considered as wishing the person's death - a grave insult to that person in Chinese tradition. Hell bank notes are usually kept places nobody can see (e.g. cupboards), as having these notes around in the house is considered bad luck.


etoy.ZAI @ 11.06.2008 06:49 CET
etoy did not produce a hell bank note but an AFTERLIFE CERTIFICATE. etoy.SHARES are about good luck and not bad luck ;-)

twisting values since 1994
No new comments allowed (anymore) on this post. twisting values since 1994