etoy.CREW 2005 / agent short biographies

etoy.ZAI (artist/professor, Swiss) is one of the co-founders of etoy and serves as Chief Executive Officer (CEO) since 1996. He was principally involved in the production of the «digital hijack» in 1996, and «TOYWAR» in 1999/2000. etoy.ZAI holds a master's degree in visual communication and digital media from the University of Applied Arts, Vienna. He worked as an anchorman for the Swiss National Television (SF-DRS), and in 1992 he co-founded HIRN-lein, an ultra-twisted telephone entertainment company. Beyond his commitment for etoy.CORPORATION, etoy.ZAI is professor and head of the media & interaction design unit at ECAL (University for Art and Design in Lausanne).

etoy.GRAMAZIO (architect/professor, Italian) is one of the founding agents of the etoy.CORPORATION and currently serves as President. He was principally involved in the production of the «digital hijack» in 1996, and «TOYWAR» in 1999/2000. Since 2000 he also runs the architectural firm GRAMAZIO & KOHLER and has built sWISH, the IBM pavilion at the Swiss national exhibition as well as the world's largest interactive light installation, the new Christmas illumination for the Bahnhofstrasse in Zurich. etoy.GRAMAZIO holds a master's degree in architecture from the Swiss Federal Institute of Technology in Zurich, and in 2005 he was appointed to the professorship for computer controlled production processes in architectural design at ETH Zurich.

etoy.KUBLI (lawyer, Swiss) operates as a legal in-house council for the etoy.CORPORATION. He is a founding and board member of etoy and served as vice president from 1998 to 2004. etoy.KUBLI was involved in the production of the «digital hijack» in 1996, and «TOYWAR» in 1999/2000. He holds a master's degree in law from the Universities of Zurich and Geneva, and beside his involvement in etoy.CORPORATION, he worked at the criminal chamber of the Zurich Supreme Court and opened up his own law firm in 2004.

etoy.MONOROM (designer/web developer, Swiss) is responsible for web design and fashion, and a member of the board of etoy.CORPORATION. She was principally involved in the production of «TOYWAR» in 1999/2000, lead the implementation of the etoy.SHARE-VALUE-SYSTEM in 2001 and introduced the etoy.INTERNAL-AFFAIRS-CMS. She oversees the coding activities and manages complex web development operations including corporate knowledge management worldwide. etoy.MONOROM teaches web publishing and worked as an advisor and project manager in the fashion and graphic design industry before joining etoy.CORPORATION.

etoy.NEWTRON (IT professional, Austrian) joined etoy.CORPORATION in 1999 as a 3D renderman and one of the first TOYWAR soldiers. Since 2000 he is a sound engineer and information infrastructure manager for etoy. He works as a product manager for Eunet, an alliance partner of etoy.CORPORATION. As an expert in web design and database development, etoy.NEWTRON was involved in web-related marketing projects and has experience in the management of network maintenance and IT security.

etoy.MARCOS (biologist, Spaniard) is Chief Financial Officer (CFO) and a member of the board of etoy.CORPORATION. Prior to joining etoy, he held positions in finance at CREDIT SUISSE and Kunsthalle St.Gallen. He holds a master's degree in biochemistry from the Swiss Federal Institute of Technology in Zurich and is finishing a Ph.D. in Strategic Management at the University of St.Gallen, Switzerland. For his entrepreneurial activities as co-founder of, he received the Ernst&Young Award "Entrepreneur of the Year 2002", and for co-founding a high-tech venture the NETS award 2003.

etoy.HAEFLIGER (economist, Swiss) is responsible for investor relations. Prior to joining etoy.CORPORATION, he built up hedge fund research for a small swiss private bank. He conducts research at the University of St.Gallen, Switzerland, focusing on technology-driven innovation in software. etoy.HAEFLIGER holds a master's degree in capital and financial markets from the University of St. Gallen. He studied and worked in Switzerland, the U.S., Belgium, the Czech Republic, Italy and Russia.

etoy.ZAK, (graphic designer, American) manager of the etoy.USA-BRANCH, joined the etoy.CORPORATION in early 2001. The etoy.USA-BRANCH (dial +1.800.810.ETOY) is located in Los Angeles and was established to service the American art market. etoy.ZAK holds a degree in fine art and graphic design from California Institute of the Arts and is actively involved in graphic design and communications aspects of the etoy.CORPORATION. As a graphic designer etoy.ZAK works with a diverse range of clients from the cultural sector and is the recipient of the Art Directors Club 2004 Hall of Fame grant.

etoy.STAMBERGER (database architect, enterpreneur, swiss) designed the etoy.DATABASE, which provides etoy and its shareholders with up to date, accurate information. in addition he is in charge for the etoy.LOGISTICS department, ensuring timely delivery of etoy.INFRASTRUCTURE to just about any spot on the planet. agent.STAMBERGER joined etoy in 2000. he runs a successful, zurich based database consultancy.

etoy.ROCK (body artist, Swiss) acts as Chief Social Engineer of etoy.CORPORATION and oversees the corporate hardware arsenal. Before joining the firm in 2003, etoy.ROCK was trained as a piercing master in London and founded the "World's End" piercing and tattoo studio in Zurich. Collateral to his legendary real-life stunts, he signs responsible for special effects on stage at the "schauspielhaus zurich".

etoy.MIR (architect, Swiss) supports the firm's international infrastructure and creates architectural innovation within the etoy.UNIVERSE. She works as an independent architect, participates in the design of major national and international exhibitions, and has been teaching visual communication and computer game design in higher education. etoy.MIR holds a master's degree in architecture from the Swiss Federal Institute of Technology in Zurich. Her interests gravitate around interactive architecture and the correlation between physical and virtual space

etoy.ROCKET (entrepreneur, Swiss) is responsible for ground control including food & beverage management. He caters to etoy.CORPORATION's technically and socially demanding international events and network infrastructure as well as to conceptual operation planning. A programmer and web entrepreneur, etoy.ROCKET is active in the global retail industry and partner in a mobile and web game business.

etoy.VINCENT (chemist, Austrian, German and American) is a system administrator and software toolsmith for etoy.CORPORATION. He holds a master's degree in chemistry from the Swiss Federal Institute of Technology in Zurich. He is currently pursuing his Ph.D. in computational chemistry, which deals with the design and application of advanced methodology in biomolecular simulation.

etoy.SILVAN (software engineer, Swiss) provides code on demand, contributes to the advancement of etoy.CORPORATION's high-level knowledge management tools, and enables the smooth transitions of digital art within the etoy.UNIVERSE. A cabinetmaker by training, etoy.SILVAN graduated from the University of Art and Design in Zurich specializing in new media. His professional experience as a software developer in Switzerland and India includes content management, groupware, and web application, most of which are licensed as free software.

etoy.THOMMY (film producer, Swiss) creates movies and multimedia effects for etoy.CORPORATION. He founded his own production firm and produced shows for a private swiss TV station. As a producer, he was involved in shootings in Ecuador, Brazil and India. etoy.THOMMY currently studies film production and media economy at the German Film and TV Academy in Berlin.

The etoy.CORPORATION is a corporate sculpture officially incorporated in 1994. etoy, online since 1994, is a first mover in the field of experimental internet entertainment and art, and developed rapidly into a controversial market leader. Actions and services like the "digital hijack" (1996), etoy.TIMEZONE (1998), TOYWAR (1999/2000) or etoy.DAYCARE (2002) are classics of The etoy.CORPORATION is owned by more
than 2500 etoy.SHAREHOLDERS: international art collectors, venture capitalists, the etoy.AGENTS, the etoy.MANAGEMENT, fans and some hundred TOYWAR.soldiers who fought for the etoy.BRAND during the legendary TOYWAR.battle. The etoy.INVESTORS are the owners and control the corporate sculpture etoy.


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Barcelona Experiences: etoy.ZAI, etoy.MARCOS and friends

March 31st 2005: day of arrival


etoy and friends drinking nonalcoholic bier: R>L: Elena ("la Caixa"), etoy.ZAI, etoy.MARCOS, Chris Naylor (, Sam (Chris' son)

April 1st to 2nd 2005: speechs at Fundacion "la Caixa" FORUM: Art and Education in the information age (photos by Mariló Fernández Indiano)




Heath Bunting (


Francisco Rubio & Peter McLaren

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April 3th 2005: etoy praying for the pope


April 4th 2005: after the pope is death two etoy.AGENTS doing research for MISSION ETERNITY at CEMENTERIO DE ARENYS DE MAR









April 4th 2005: etoy at interview on radio23




after the interview: L>R: Eduardo's girl friend, Antónia Folguera (Radio 23, interviewer), etoy.ZAI, Rodrigo Alonso (University of Buenos Aires), Tati (Radio 23), Eduardo Imasaka.


etoy.MARCOS and etoy.ZAI in barcelona

1-5/5 twisting values since 1994