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OPERATION etoy.ART-INVASION MADRID ABIERTO STARTED IN MASSIVE SNOW STORM

etoy.ART-INVASION ON PLAZA COLON

THE LEGENDARY ART CORPORATION "etoy"
INVADES HISPANIC MARKET TERRITORY.

MADRID/SPAIN:In the context of ARCO04,
one of the five most important
commercial art fairs in the world,
etoy takes its aggressive business
model for high risk art investors to
the next level. Invited as guest
artists in the "Madrid Abierto"
program etoy.CORPORATION installs
its mobile head quarter, studio and
internet node in the heart of Madrid
to perform a commercial experiment on
the edge of reality.

Two etoy.CARGO-TANKS will land on
Plaza Colon during the night of
January 29th/30th 2004. Touch down is
expected for 00:00:00 CET.

FIRST FOTO OPPORTUNITY: crew members,
etoy.TANKS, giant cranes, police escort
and machinery will be available for the
press between 23:30:00 and 02:00:00 CET.

etoy, famous for subversive PR stunts
like the digital hijack (1,5 million
online art hostages in 1996) or the
online clash with the American 10
billion dollar corporation eToys inc.
in late 1999 (TOYWAR, with 4 billion
dollars the most expensive performance
in art history), won several
international art awards and regularly
appears in popular media channels such
as CNN, WIRED NEWS, WASHINGTON POST,
NZZ, TATE PUBLISHING, EL PAIS etc.

Between February 5th and 22nd 2004 15
etoy.AGENTS from Italy, the USA, Germany,
Switzerland, Belgium and Spain aggregate
in the physical world to operate a
spectacular, living art installation on
Plaza Colon. Dressed in their uniforms
and equipped with exactly the same high
tech tools the etoy.CREW will conduct an
art industry analysis to explore the
acceptance for a different kind of culture
economy.

MORE INFORMATION WILL FOLLOW!

disclaimer: etoy.CORPORATION is a global
corporate sculpture to share culture profits
instead of maximizing financial wealth.
etoy is a registered trade mark of the
etoy.VENTURE association. Past success
cannot guarantee future performance.
Share redemption strictly limited.

etoy.SPONSORS 2004: LISTA, MIGROS, APPLE,
IBM, PRO HELVETIA, ABACUS RESEARCH
FUNDACION ALTADIS / MADRID ABIERTO

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