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etoy.TANKS landed in MADRID





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COMUNICADO DE PRENSA OFICIAL PARA MADRID ABIERTO 2004

etoy.ART-INVASION ON PLAZA COLON

THE LEGENDARY ART CORPORATION etoy INVADES HISPANIC MARKET TERRITORY.

En el contexto de ARCO 04, una de las cinco ferias de arte más importantes del mundo, etoy lleva su modelo de negocio agresivo enforcado para inversores en arte de alto riesgo, al siguiente nivel. Participante como artista invitado en el programa "Madrid Abierto", etoy.CORPORATION instala su base de operaciones móvil, estudio y nodo de internet, en pleno corazón de Madrid. Su intención es la de presentar un experimento comercial al filo de la realidad.

Dos etoy.CARGO-TANKS (contenedores de carga) tomarán tierra en la Plaza Colón, durante la noche del 29 al 30 de enero de 2004. El aterrizaje está previsto a las 00:00:00 CET. OPORTUNIDAD DE FOTOGRAFÍA: miembros de la tripulación, etoy.TANKS, grúas gigantes, escolta policial y maquinaria; todo ello estará disponible entre las 23:30:00 y 02:00:00 CET.

etoy, famosa por sus proezas de relación publica subversivas, tales como el secuestro digital (1,5 millones de rehenes en 1996); o el conflicto en 1999 disputado en la red con la compañía americana eToys Inc., la cual, en sus mejores tiempos, estuvo valorada en el NASDAQ en 10 billones de dólares americanos (TOYWAR, con cuatro billones de dólares, la más costosa acción en la historia del arte). etoy ha ganado varios premios internacionales de arte (ars electronica, swiss art award, etc.), y aparece regularmente en medios de comunicación tales como la CNN, WIRED NEWS, WASHINGTON POST, NZZ, TATE PUBLISHING, EL PAÍS, etc.

Entre el 5 y el 22 de enero de 2004, 15 etoy.AGENTES de Italia, EE.UU., Alemania, Suiza, Bélgica y España, se unirán en el mundo físico para gestar una espectacular y vital instalación en la Plaza Colón. Vestidos con sus uniformes y equipados con idénticas herramientas de alta tecnología, la etoy.TRIPULACIÓN llevará a cabo un análisis de la industria del arte, para explorar la aceptación por un diferente tipo de cultura económica. La cuestión fundamental es: ¿están los coleccionistas, las galerías y la población españoles preparados para cambiar el tradicional objeto de posesión (pinturas, fotografías y esculturas), la autoría (maestros y estrellas), y pasar a probar un sistema alternativo de producción de arte?

agente.MARCOS / etoy.CFO:"¡Es tiempo de cuestionar los modelos establecidos del intercambio ecónomocultural!".

EL EXPERIMENTO: etoy.CORPORATION ofrece participar en una obra de arte abierta, que no ha sido producida o definida todavía. Los coleccionistas visitantes de la feria de arte ARCO (12/16 de febrero de 2004), así como la gente en la ciudad (en Plaza Colón del 5 al 22 de febrero), quienes normalmente no compran arte, tendrán la oportunidad de adquirir etoy. PARTICIPACIONES. Seis diferentes paquetes de inversión (desde 2 euros a 30.000 euros) permiten la participación en una muy especial obra de arte. etoy.CORPORATION usará todas las inversiones adquiridas en Madrid, para crear y documentar valores culturales concretos en el mercado hispano dentro de los cinco próximos años (escala y ubicaciones dependen del volumen y de los socios estratégicos). Con su inversión, los accionistas culturales tienen el derecho a votar las propuestas y resoluciones de proyectos. etoy.CORPORATION organiza el proceso de desarrollo y sirve como centro de información, para coordinar planificación y producción te esta operación mundial. El sistema avanzado de etoy que permite votación por Internet, a través de etoy.BLOGS y etoy.CHATS, así como muchos años de experiencia, garantizan el máximo impacto (REGISTRO DE LA VIDA EMPRESARIAL: www.etoy.com).

Los nuevos propietarios de etoy (con ya 2.500 participantes en todo el mundo) financiarán, producirán y controlarán el etoy.PROJECTO español. Su contribución y participación como propietario es certificada por una tarjeta de accionista y/o un único etoy.SHARE-CERTIFICATE (véanse ejemplos en http://secure.etoy.com/, o bien en www.etoy.com), los cuales les dan acceso a los informes internos y a los procesos de votación de posteriores etoy.OPERATIONS.

Exención de responsabilidad: etoy.CORPORATION es una escultura corporativa global con la finalidad de compartir beneficios culturales, en lugar de maximizar la riqueza financiera. etoy es una marca registrada de etoy.VENTURE association. Éxitos pasados no pueden garantizar rendimientos futuros. Recompra de capital social estrictamente limitado.

Para información adicional o cualquier otro tipo te consulta, por favor diríjase a etoy.CORPORATION: llame +41 848.000.024 para Europa, +1 800.810.ETOY para los EE.UU., visita nuestra website www.etoy.com o diríjase directamente a uno de los etoy.AGENTES: agent.MARCOS (+41 76 386 66 42, marcos@etoy.com, etoy.CFO, de habla española) o agent.ZAI (+41 78 860 50 70, zai@etoy.com, etoy.CEO)


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OFFICIAL PRESS RELEASE FOR MADRID ABIERTO 2004

etoy.ART-INVASION ON PLAZA COLON

THE LEGENDARY ART CORPORATION etoy INVADES HISPANIC MARKET TERRITORY.


In the context of ARCO 04, one of the five most important commercial art fairs in the world, etoy takes its aggressive business model for high risk art investors to the next level. Invited as guest artists in the MADRID ABIERTO program etoy.CORPORATION installs its mobile head quarter, studio and internet node in the heart of Madrid to perform a commercial experiment on the edge of reality.

Two etoy.CARGO-TANKS will land on Plaza Colón during the night of January 29th/30th 2004. Touch down is expected for 00:00:00 CET. FOTO OPPORTUNITY: Crew members, etoy.TANKS, giant cranes, police escort and machinery will be available between 23:30:00 and 02:00:00 CET.

etoy, famous for subversive PR stunts like the digital hijack (1,5 million online art hostages in 1996) or the online clash with the American 10 billion dollar corporation eToys Inc. In late 1999 (TOYWAR, with 4 billion dollars the most expensive performance in art history), won several international art awards (ars electronica, swiss art award, etc.), and regularly appears in popular media channels such as CNN, WIRED NEWS, WASHINGTON POST, NZZ, ART NEWS, TATE PUBLISHING, EL PAIS etc.

Between February 5th and 22nd 2004 15 etoy.AGENTS from Italy, the USA, Germany, Switzerland, Belgium and Spain aggregate in the physical world to operate a spectacular, living art installation on Plaza Colón. Dressed in their uniforms and equipped with identical high tech tools the etoy.CREW will conduct an art industry analysis to explore the acceptance for a different kind of culture economy. The fundamental question is: are collectors, galleries and the Spanish population ready to move away from traditional object ownership (paintings, photography and sculptures) and authorship (masters / stars) in order to test an alternative art production system?

agent.MARCOS / etoy.CFO: "it is time to question the established models of cultureconomical exchange".

THE EXPERIMENT: etoy.CORPORATION offers to participate in an open artwork that is not defined or produced yet. Collectors visiting the ARCO art fair (Feb 12. to 16. 2004) as well as common people in the city (on Plaza Colón from Feb. 5th to 22nd) who normally don't buy art will have the opportunity to purchase etoy.SHARES. Six different investment packages (from 2 euros to 30.000 euros) allow participation in a very special art work. etoy.CORPORATION will use all investments acquired in Madrid to create and document concrete cultural value in the Hispanic market within the next 5 years (scale and locations depend on the volume and strategic partners). For their investment the cultural shareholders get the right to vote on project proposals and resolutions. etoy.CORPORATION is organizing the development process and serves as the information hub to coordinate the world wide planning and production. etoy's advanced internet voting system, specific etoy.BLOGS and etoy.CHATS as well as many years of experience guarantee maximum impact (TRACK RECORD: www.etoy.com).

The new owners of etoy (already 2500 people participate world wide) will finance, produce and control the Spanish etoy.PROJECT. Their contribution and ownership is certified by a shareholder card and/or a unique etoy.SHARE-CERTIFICATE (see samples on http://secure.etoy.com/ or on www.etoy.com) that gives them access to internal reports and voting procedures for all future etoy.OPERATIONS.

disclaimer: etoy.CORPORATION is a global corporate sculpture to share culture profits instead of maximizing financial wealth. etoy is a registered trade mark of the etoy.VENTURE association. Past success cannot guarantee future performance. Share redemption strictly limited.

For more detailed information please consult the etoy.CORPORATION: CALL +41 848.000.024 for Europe, +1 800.810.ETOY for the USA, visit our website www.etoy.com or contact directly one of the etoy.AGENTS: agent.MARCOS (+41 76 386 66 42, marcos@etoy.com, etoy.CFO, Spanish speaking) or agent.ZAI (+41 78 860 50 70, zai@etoy.com, etoy.CEO)

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OPERATION etoy.ART-INVASION MADRID ABIERTO STARTED IN MASSIVE SNOW STORM

etoy.ART-INVASION ON PLAZA COLON

THE LEGENDARY ART CORPORATION "etoy"
INVADES HISPANIC MARKET TERRITORY.

MADRID/SPAIN:In the context of ARCO04,
one of the five most important
commercial art fairs in the world,
etoy takes its aggressive business
model for high risk art investors to
the next level. Invited as guest
artists in the "Madrid Abierto"
program etoy.CORPORATION installs
its mobile head quarter, studio and
internet node in the heart of Madrid
to perform a commercial experiment on
the edge of reality.

Two etoy.CARGO-TANKS will land on
Plaza Colon during the night of
January 29th/30th 2004. Touch down is
expected for 00:00:00 CET.

FIRST FOTO OPPORTUNITY: crew members,
etoy.TANKS, giant cranes, police escort
and machinery will be available for the
press between 23:30:00 and 02:00:00 CET.

etoy, famous for subversive PR stunts
like the digital hijack (1,5 million
online art hostages in 1996) or the
online clash with the American 10
billion dollar corporation eToys inc.
in late 1999 (TOYWAR, with 4 billion
dollars the most expensive performance
in art history), won several
international art awards and regularly
appears in popular media channels such
as CNN, WIRED NEWS, WASHINGTON POST,
NZZ, TATE PUBLISHING, EL PAIS etc.

Between February 5th and 22nd 2004 15
etoy.AGENTS from Italy, the USA, Germany,
Switzerland, Belgium and Spain aggregate
in the physical world to operate a
spectacular, living art installation on
Plaza Colon. Dressed in their uniforms
and equipped with exactly the same high
tech tools the etoy.CREW will conduct an
art industry analysis to explore the
acceptance for a different kind of culture
economy.

MORE INFORMATION WILL FOLLOW!

disclaimer: etoy.CORPORATION is a global
corporate sculpture to share culture profits
instead of maximizing financial wealth.
etoy is a registered trade mark of the
etoy.VENTURE association. Past success
cannot guarantee future performance.
Share redemption strictly limited.

etoy.SPONSORS 2004: LISTA, MIGROS, APPLE,
IBM, PRO HELVETIA, ABACUS RESEARCH
FUNDACION ALTADIS / MADRID ABIERTO

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etoy.TANKS on the way to MADRID

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power to the artist

two of the most influencial musicians and producers, eno and peter gabriel founded mudda, the "magnificent union of digitally downloading artists" at the midem industry trade fair.

the fine folks at wired have the whole story.

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LISTA the new etoy.SPONSOR

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http://www.etoy.com.crazy.sytes.org

http://www.etoy.com.crazy.sytes.org/

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hildes reise / the new film by christof vorster

this weekend i went to the premiere of "hildes reise", the new film of christof vorster (director/author). miss monorom, one of his best friends, introduced me to him. since a few years he is also a good friend of mine and a loyal supporter of etoy. christof is one of the rare people who dont know much about the net but seam to really understand what our work is all about. on a meta level he is very close. i never saw one of christof's movies so i was nervous. i didnt know if i will like his work or not (i hate a lot of films... especially if they are emotional kitsch, too educational or goddamn funny ;-). monorom also attended the screening and later the release party. she even served as an extra in the film -> a barmaid hehe.

i saw christof's appearance in a tv talk show last week so i was prepared when the lights dimmed out: hildes reise is a story (fiction) about gay love and culture, narrow minded families, money, friendship, aids, valediction and the last will. yea yea...fucking heavy stuff ...and a perfect ground to end up in total emotional kitsch. i was a bit worried for my friend ;-)

the following 87 minutes were just wow! it is all there: high end craft, exceptional actors, tension, entertainment and drama (hardcore / but not overplayed). it's the substance and the very personal approach of the story, respectively the way the crew managed to deal with the sensitive topic, that turn this film into a valuable witness of a unique epoch. the story obviously is about christof's own life and the life of lots of his friends who are HIV positive. the struggles, disasters, the pain and loss ... but at the same time also about the unbeatable style, savoir vivre, dark humor and self irony of gay culture. the dosage and interplay of these elements is breathtaking. terrific pictures and actors (especially oliver stokowski, well known as detective in german tv and michael finger) burned themselves into my brain.



i am still extremly touched and the 10% gay part in me feels very proud of venturesome gay guys like christof. a world without them and their art, parties, lifestyle and courage to be different and to survive would be terribly boring. incredible that there are people out there who think its a defect to be gay.

OFFICIAL WEBSITE "HILDES REISE"

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agent.MARCOS in love


The electrocardiogram of agent.MARCOS clearly shows: he is in love.


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An electrocardiogram (ECG / EKG) is an electrical recording of the heart and is used in the investigation of heart disease. For detailed technical information etoy recommends: http://www.ecglibrary.com/norm.html.




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etoy.com twisting values since 1994