bg



THE BRAND THAT DIDN'T WANT TO DIE...

- SEALAND / BOSTON - 25.05.2001 -
exclusive information for etoy.SHAREHOLDERS



KB TOYS ACQUIRES THE eToys TRADEMARKS: A FEW
HOURS AGO WWW.ETOYS.COM WENT ONLINE AGAIN:

"TWO GREAT NAMES. ONE GREAT SITE!"

WWW.etoy.NET AND OTHER DOMAINS THAT ARE
OBJECTS OF THE DISCUSSION ARE FORWARDED TO
THE NEW SHOPPING PARADISE.

------------------------------------------

AS PREDICTED: eToys Inc. TRANSFERRED ITS BRAND
AND WEBSITE TO A NEW POWERFUL OWNER, KB Toys /
FORMER "Consolidated Stores Corp." (1300 MALL
BASED STORES IN THE U.S.). THE etoy.LEGAL-AFFAIRS
DEPT. , etoy.ADVISORS AND THE etoy.MANAGEMENT
ARE CURRENTLY DISCUSSING HOW TO REACT TO THE
NEW SITUATION. OVER 450 etoy.INVESTORS DECIDED
IN AN ANNUAL ONLINE MEETING IN JANUARY 2001 TO
FILE A LAWSUIT WITH THE GOAL TO SEEK CLOSURE IN
THIS NEVER ENDING STORY IF THE HOLDER OF THE
eToys TRADE MARK DOES NOT STOP TO PRESS ITS
MARKS THAT WERE REGISTERED TO BLOCK
etoy.CORPORATIONS RIGHTS ON THE MARKET AFTER
THEIR FIRST AGRESSIVE LAWSUIT FAILED: THE BRANDS
REGISTERED FOR ONLINE ENTERTAINMENT, CULTURE AND
EDUCATION HAVE ONLY ONE PURPOSE - TO LOCK etoy
IN ART GHETTO.

etoy.CORPORATION IS NOT WILLING TO IGNORE THIS
SILENT FENCING AND TRIED TO NEGOTIATE THE SPHERE
OF INFLUENCE. WITHOUT RESULTS. eToys Inc. REJECTED
TO TALK IN NOVEMBER AS THEY STARTED TO FACE
BANKRUPTCY AND LOOKED FOR A BUYER FOR THE BRAND.

THE LAWSUIT IS FAR FROM OVER. THE NEXT COURT
HEARING IN THIS CASE IS SCHEDULED FOR JUNE 25
2001. THE etoy.CORPORATION (INTERNATIONAL ART
MARKET SYMBOL EYA/EYM) IS LOOKING FORWARD TO
REACH CLEAR RESULTS AND TO CONCENTRATE ON ITS
CORE BUSINESS AFTER A LONG PERIOD OF LEGAL
INVOLVEMENT KNOWN AS "TOYWAR" - THE MOST EXPENSIVE
PERFORMANCE IN ART HISTORY. etoy IS NOT AVAILABLE
FOR FURTHER COMMENT AT THIS CRITICAL MOMENT. AS
EVERY OTHER COMPANY etoy HAS TO PROTECT ITS ASSETS
AND BASE OF OPERATIONS.

 Permalink

Am Anfang war das Wort: Domain wars! Zur Gewalt des Eigennamens in virtuellen Welten - Prof. Dr. Birgit Richard 2001-05-06

by Prof. Dr. Birgit Richard,
Johann Wolfgang Goethe-Universität Frankfurt am Main, Institut für Kunstpädagogik

2001_05_06_goethe_uni_frankfurt_am_main_kunstpaedagogik_domain_wars.pdf

http://web.uni-frankfurt.de/fb09/kunstpaed/indexweb/frankfurt/etoy31.htm
 Permalink
1-2/2
etoy.com twisting values since 1994