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TRADEMARK ALERT: etoy.SHARE-CRASH! (update2)

TOYWAR.defcon2: the next TOY.lawyer popped out of the box!

after the merger with eToys failed, one of the most exciting
TOY.giants in the world wants to do business with the
etoy.CORPORATION: the wonderful LEGO®!.corporation!

lawyers who say that they are working for LEGO®!.usa
contacted the owner of the TOYWAR.com resistance site
which had been in peace mode since the dismissal of the
lawsuit against etoy (DEFCON 4 since february 2000).

the following statements of a us lawyer was forwarded
by an anonymous TOYWAR.system-operator:
_____________________________________________________________

"...Your site contains images of LEGO® elements such as the
two-way radio. Such use causes a risk of consumer confusion
because the presence of the minifigures and the elements on
the site gives the impression that your site is in some way
related to or endorsed by the LEGO Company. In addition, your
use of foul language, obscene and violent references in
conjunction with images of our minifigures denigrates the
goodwill we have built up in our products. We do not wish to
have our products associated with such references....

... As a result, we would ask that you remove all images of
LEGO® minifigures and elements from your Web site immediately"
______________________________________________________________


EXPERTS FEAR TOYWAR II ! MARKET OBSERVERS DON'T EXPECT THAT THE
etoy.CORPORATION IS ABLE TO EVACUATE ALL TOYS FROM THE
TOYWAR.parade IN TIME. THE etoy.SHARE CRASHED FROM $5,9 TO
$3,6 PER UNIT ON SATURDAY 08-04-2000.

now the etoy.MANAGEMENT had its first contact with friendly
LEGO®!ambassadors: everything is under control.

in the world of business there are smart giants and losers
like eToys. we are convinced that the LEGO®.corporation
is a cool company which is able to discuss this situation.
etoy never had a problem with the LEGO®!headquarters in europe
or with any other LEGO®!.branch before.

the etoy.MANAGEMENT guarantees further diplomatic steps but
also needs to express concerns about the way copyrights and
trademarks are handled: etoy is not willing to support the old
fashioned way! we don't accept a world controlled by lawyers who
send out piteous threats and make a lot of money by protecting
things that are part of the cultural code on this planet. there
is a big difference between copying and selling someone's ideas
and making a comment on something by using common symbols.
if a company sells billions of its products it has to accept
the fact that these products become part of our culture.
especially cool giants need to control their legal affairs depts.
they sometimes cause bigger damages then they prevent. the net
is a jungle and some lawyers have no idea about friendly viruses
like etoy.

the members of the etoy.MANAGEMENT and the etoy.SHAREHOLDERS
are all part of the LEGO®!generation and they all love LEGO®!
therefore the etoy.CORPORATION worked out a crisis plan to
keep up the good relationship with LEGO®!international:

STEP1: direct dialogue between smart etoy.MANAGERS and smart
LEGO.businessmen. no discussion with narrow-minded lawyers who
protect intellectual property without being sensitive about
internet culture and today's data recycling strategies.

STEP2: the etoy.CORPORATION immediately triggered a corporate
trademark alert, locked all etoy.TANKS, started to distribute
gas masks for all involved employees who look like LEGO®!-
minifigures to cover their faces and to avoid provocation.

THE etoy.COPYRIGHT-HYGIENE-TASK-FORCE® STARTED TO EXPEL ALL TOY
CHARACTERS FROM THE etoy.SERVERS IN TONGA, AMSTERDAM, ZURICH,
NEW YORK AND BUDAPEST WHO COULD NOT IDENTIFY THEMSELVES AS
100% LEGO-FREE PIXEL PRODUCTS OR WHO HAD SEXUAL CONTACT WITH
A LEGO®!minifigure WITHIN THE LAST 24 HOURS.

the etoy.LABORATORIES are working on GENETIC TESTS to find all
TOYWAR.characters with LEGO®.genes or LEGO®.ideology.

http://www.etoy.com/ : MILLIONS of etoy.TANKS ARE IN MOTION
RIGHT NOW TO ORGANIZE TOY-PROTECTION AND TO BRING THE
LEGO.management AND etoy.BUSINESSMEN TO A SAVE PLACE WHERE THEY
CAN TALK ABOUT SMART SOLUTIONS AND PROJECTS IN THE FUTURE.

1798 TOYWAR.agents who are deployed on http://www.toywar.com/
will have to express their opinion in a voting about the future
of their bodies (which could be associated with LEGO®!minifigures
by corporate LEGO lawyers) and potential deportations of comrades
who do not wear gas masks and gloves to hide their real identity!

AN ONLINE VOTING ABOUT SOLUTIONS TAKES PLACE WITHIN THIS WEEK.

the etoy.MANAGEMENT is looking forward to enjoy a respectful,
creative and democratic process.


thank you for flying etoy...
& play well!

the etoy.MANAGEMENT

------------------------------------------------------------
DON'T FORGET: IMPACT MANAGEMENT
etoy.CORPORATION IN MANHATTAN

etoy.TANK7 is on its way to NYC

Opening: 04-29-2000
Closing: 05-10-2000
POSTMASTERS GALLERY, NEW YORK
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