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toywar: defcon 3

>>> eToys VS etoy: what happened?

etoy.com is still online! we survived the first
round and spent more than four times as much money
as we did for the production of the digital hijack!
just to protect our rights...

a few days before the first court hearing in L.A.,
the leading online toy retailer offered to stop the
lawsuit and to hand over an amount of 160 000 $
(about 300.000 DM) in cash and shares to take
over the etoy.com domain name.

even though the eToys business men are not familiar
with contemporay art and therefore not aware of
the value of the "etoy.BUSINESS" they must know
that their offer is far from acceptable considering
the fact that we would loose the etoy.com domain:
all our artistic endeavours and art actions are
connected and related to this internet address.
this has been the concept from the first day
of operation and the most important paradigm of
etoy art work. the domain name is the established
and exclusive way to consume the famous and
multiawarded etoy.ONLINE-ENTERTAINEMNT-SERVICES
(the core of the etoy.IDENTITY since 1995).
eToys Inc. set up one of the leading zero gravity
corporations (depending on ONE single domain name).
so they know what they ask for: a well established
brand in the media art world - our whole identity.
that's not something you can pick up like a can of
coke in a 5 min. break.

RESULT: the etoy.BOARD rejected the offer in the
name of the "etoy.SHAREHOLDERS" who "invested"
in one of the most exciting internet art viruses.

and so the first hearing in the case took place on
monday november 8, 1999 (united states district court
/ central district of california). a jury was supposed
to decide on the preliminary blocking of the domain
etoy.com. but on demand of the eToys attorneys the
case was sent back to state court: this didn't cause a
preliminary blocking of the domain. this strategic move
is just aiming at the increase of our expenses.

the next hearing has been fixed for november 29,
1999 (superior court of the state of california for
the county of los angeles).

the eToys attorneys urged the court to press ahead with
the processing of the case and to fix an earlier date
(having concerns about their xmas sells). but the
court didn't follow this request.

after this defeat eToys general counsel peter juzwiak
called our attorney and offered 400 k to solve the problem
without negative publicity.

the "etoy.SHAREHOLDERS" are called to "vote" on further
directions.



...for the etoy.BOARD: zai, gramazio & kubli





"...etoy, the corporation that infects global markets
and family values... ...just to see what happens...
....a virus growing in the heads of your little
daughters & sons... sponsored by art investors around
the globe..."


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